Dangerous Driving Diversions – Colorado State’s New Ad Campaign
The Colorado State Patrol is taking a humorous approach to stopping dangerous driving diversions with it’s “Get Your Head out of Your Apps,” ad campaign. The ads target drivers who, despite the dangers, continue to talk, text, tweet, and post when they should be concentrating solely on operating their vehicle safely. The new campaign was launched on the heels of a two-year period in which Colorado witnessed 40,000 distracted driving collisions.